Privacy Policy

Argus 101-Point Lead Verification Platform

Effective Date: January 2025

1. Introduction

Argus ("Company," "we," "us," or "our") operates the Argus 101-point lead verification platform, a lead verification and fraud prevention service used by businesses to ensure the quality and authenticity of leads.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our services, whether as an end user interacting with forms protected by our technology, or as a business customer using our platform.

By using our services, you consent to the data practices described in this policy.

2. Information We Collect

From End Users (via Argus SDK)

When you interact with forms on websites using our verification technology, we may collect:

  • Contact Information: Name, email address, phone number, and other information you voluntarily provide in forms
  • Device Information: Browser type, operating system, screen resolution, and general device characteristics
  • Interaction Data: Information about how you engage with web forms including behavioral signals
  • Network Information: IP address and connection type
  • Device Identifiers: Technical identifiers used for fraud prevention purposes

From Business Customers

When you create an account or use our platform, we collect:

  • Account Information: Company name, contact name, email address, phone number
  • Payment Information: Billing details processed securely through our payment processor
  • API Usage Data: Information about your use of our APIs and services

3. How We Use Information

We use the information we collect to:

  • Verify lead authenticity and prevent fraudulent submissions
  • Detect and prevent fraud, abuse, and security threats
  • Assess and score leads for quality using our 101-point verification system
  • Process payments and manage accounts
  • Improve, personalize, and develop our services
  • Communicate with you about your account and our services
  • Comply with legal obligations and enforce our terms

4. Information Sharing

We may share information in the following circumstances:

  • Service Providers: We share information with third-party vendors who provide services such as cloud hosting, payment processing, and analytics
  • Legal Requirements: We may disclose information when required by law, court order, or government request, or to protect our rights and safety
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction

Important: We do NOT sell personal information to third parties for marketing purposes.

5. Data Retention

We retain information for the following periods:

Data TypeRetention Period
Lead Data90 days active, then archived
Verification Data2 years (for fraud pattern analysis)
Account DataDuration of relationship + 7 years

6. Security

We implement appropriate technical and organizational measures to protect your information:

  • Encryption in Transit: All data transmitted using TLS 1.3
  • Encryption at Rest: Data stored using industry-standard encryption
  • Access Controls: Role-based access with multi-factor authentication
  • Monitoring: Continuous security monitoring and logging
  • Assessments: Regular security assessments and penetration testing

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Your Rights

California Residents (CCPA)

If you are a California resident, you have the right to:

  • Right to Know: Request information about data collected about you
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of personal information (we do not sell your data)
  • Right to Non-Discrimination: Not be discriminated against for exercising your rights

European Residents (GDPR)

If you are located in the European Economic Area, you have the right to:

  • Right of Access: Obtain confirmation and access to your personal data
  • Right to Rectification: Correct inaccurate personal data
  • Right to Erasure: Request deletion of your personal data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing of your personal data

To exercise any of these rights, please contact us using the information provided below.

8. Cookies and Tracking

Our services use the following tracking technologies:

  • Session Cookies: Essential cookies required for service functionality
  • Device Fingerprinting: Technical identifiers used solely for fraud prevention

We do not use third-party advertising cookies or share data with advertising networks.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

If you believe we have collected information from a minor, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

If we make material changes, we will notify you by email (for account holders) or by posting a notice on our website prior to the changes becoming effective.

We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

We will respond to your request within 30 days, or as required by applicable law.